DESIGNER

Natalie Groszmann

PROFILE/DESCRIPTION

Nikon is a well known camera company known for their high quality high priced cameras. They’re the second biggest company in photography as of now and have a wide range of different cameras to choose from. They can also repair broken cameras in person or by mail in. but in this advertisement I’m only going to be advertising it’s brand, no specific camera model or service. The mission of this company is to empower people through images and realize their dreams. Nikon respects individuality and diversity, they also respect fundamental workers rights.

Brand advantages:

-high quality

-lots of accessories

-offers repairments

-well known

-Has been around for a long time

Brand attributes:

-creative

-intriguing

-premium and casual products

Brand experience:

-opportunities

-empowerment

GOALS

I want people to be inspired to take pictures and not be afraid to express emotion through photography. I want them to feel nostalgia when they look back on these pictures in a couple years.