DESIGNER

Diego Guevara

PROFILE/DESCRIPTION

1. North Face is a multibillion dollar company with various influences internationally and mainly sells urban and outdooring gear. I am trying to specifically market our jackets and different, maybe more niche labels in our target marketing area. Our company's mission is to create interesting clothing that works for all environments like streets or heavy outdoors. We sell all types of clothing from hats to backpacks to pants or to jackets. We emphasize exploration in all forms whether it be urban or outdoors and works anywhere.
2. I chose to place my advertisements in Maui county. I think it would be beneficial here because North Face doesnt have too large of a presence in Hawaii and Hawaiians are some of the most likely people in the United States to travel to pacific Asian countries like Japan where purple labels are found and there are plenty of mountains to climb for labels like summit series. The income alongside age range in Maui county is good too as there are fairly wealthy people capable of travel and also young people who may be more interested in streetwear lines or exploring the outdoors.

Advantages

High performance

Innovative

Wide range of product

Brand widespread and recognizable

Suitable for Urban and Outdoors

Stylish

Attributes

Durability

Quality

Versatility

Exploration

Innovation

Outdoorsing

Sustainability

Experience 

Community

High Tech usage

Good customer support

Customer consideration

Good comfort

Recognizable brand name

Feeling of good performance

 

GOALS

My goals are to make people feel inspired and motivated to explore, especially travelers like the ones in my target campaigning sections, who would probably want to visit Pacific Asian countries. I want them to think of North Face as something that you can wear no matter where you are and not simply mountainous regions while still emphasizing the power and strength North Face continues to offer in those said rough climates.