DESIGNER

Isabelle Bain

PROFILE/DESCRIPTION

​This is an ad series for OPI nail polish, a high end nail polish brand. OPI is a large company that makes expensive but very good quality polishes. The goal of this ad series is to show that OPI polish is worth its price and showing it as a brand that people would want to buy because of the locations alluded to in the ad. By referencing famous locations, OPI is attempting to show that it would be the polish someone would use if they were going on a fancy vacation or an expensive dinner date. This would be more appealing to wealthier people because they go on more fancy vacations, and for young, hip people because they wear more nail polish than others. Therefore I chose the zip code 20001, which is the zip code for DC. Apparently, there are a lot of young, rich people there so it fits with my criteria.

GOALS

​Brand attributes:       luxury, high end, good quality Brand advantages:       superior colors, more recognizable, higher quality Brand experience:       fancy, memorable, luxurious