DESIGNER

Jasper Graf

PROFILE/DESCRIPTION

Protect Nature

 

My company is called Nordé and is located in El Cerrito. We are pretty big with a reach throughout the entire United States. Nordé is a non-profit company that works to inspire people to be in nature. We target cities like LA because of how developed it is and the lack of pure nature there. We put up ads that inspire people to help nature. When somebody sees our posters, they should become more aware of whats happening to the environment. We are trying to create a call to action to help the environment. So much destruction is happening for the purpose of development, massive ecosystems are being destroyed and most people don't know, as well as less oxygen being put into the atmosphere.
 

Brand Advantages:

    Smart

    Modern

    Fast

    Efficient

Brand Attributes:

    Innovative

    Inspirational

    Authentic

    Credible

Brand Experience:

    Kindness

    Customer experience

    Immersive

 

GOALS

Goals:

I want people to feel inspired to go into nature after seeing my posters. I want them to leave the city and go into an area with less development. I want people to want to feel the earth in a more connected way and realize that there are still places on earth that are very beautiful and pure. When people experience nature I want them to be more aware of its beauty. The levels of deforestation and destruction of our natural places for more development, people need to understand what is being destroyed. As much pushback as possible against destroying the green in our world is great. Many people don't care about this issue because they don't know what's happening, but I'm hoping to change that. I want to inspire people to help against the destruction of the environment.