DESIGNER

Melanie Guan

PROFILE/DESCRIPTION

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign.

• BAND-AID:
  • Global, large, products consists of all sorts of first-aid equipment (band-aids (of various colors and designs), first-aid kits, gauzes, tapes, wraps, etc..). 
  • Mission is to supply the public with an easy and efficient way to attend to their personal injuries, without the assistance of another person.
  • They are used by everyone of all ages. 
• I am specifically advertising the Band-aid 

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

• California, San Francisco Country 
• Young Digerati- Wealthy Younger Mostly w/ Kids 

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts

• Brand advantages: Inclusive, creative, easy-to-use
• Brand attributes: Reliable, convenient, simple, universal, child-friendly
• Brand experience: Friendly, caring

GOALS

I want my viewers to feel inspired and hopeful about our future; to make parents of young children believe that Band-aid teaches kids important life lessons like independence, helping others, etc..