DESIGNER

Tommaso Liberati

PROFILE/DESCRIPTION

Apple is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells consumer electronics, computer software, and online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; operating systems include iOS, iPadOS, and macOS; and software applications and services include iTunes, iCloud, Apple Music, and Apple TV. Apple conducts business ethically, honestly, and in full compliance with the law. They believe that how they conduct themselves is as critical to Apple’s success as making the best products in the world. Their Compliance and Business Conduct policies are foundational to how they do business and how they put our values into practice every day. Apple values, accessibility, education, environment, inclusion and diversity, privacy, racial equity and justice, and supplier responsibility. Its current CEO, Tim Cook, was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory.

 

My target market is Albany County, NY. There are many people of the age 25-44 that are interested in listening to NBA Playoffs and watching Adult Swim.

 

Brand Advantages: Apple's culture of innovation is evident throughout the company. Apple employees are encouraged to think outside the box and develop new ideas, from the products to those who work there. This helps Apple stay at the forefront of technology and keep customers returning for more.

 

Brand Attributes: Simplicity. Creativity. Humanity. They call these their three lenses, and, according to Tor Myhren, VP of Marketing Communications at Apple, “If a product is not made up of these things, it's not Apple”.

 

Brand Experience: Appreciative, great customer service, reliable, resourceful, helpful, and good quality.

 

Goal: My goal is to show the difference from what people used to listen from on their phone and to what people currently use now. Making them want to experience this “futuristic” way of listening anything from your phone and feel more up to date with the modern time.