DESIGNER

Emil Leventhal

PROFILE/DESCRIPTION

Seat Geek is a ticketing service founded in New York, and it’s the leading mobile-focused ticket platform that enables fans to buy and sell tickets for sports, concert, and theater events. The mission of the company is for you to have the best viewing experience as you are given multiple tools to find the best seat for you: each seat is marked with a grade out of 10 and corresponding color, the deeper green and closer to 10, the better deal, that is coupled with a feature where you can see of preview of the view from the seat you have selected. It’s a very giving work environment as they work to cater to you and help you find the best deal for your seat at the event of your choice.

This bus shelter campaign looks to focus on the sporting event portion of Seat Geek’s online ticketing catalog for both collegiate and professional sports. The chosen target counties are Montgomery County, Tx., Santa Clara County, Ca., San Francisco County, Ca., and the District of Columbia. These counties were chosen because they have high populations of the ‘Big Sky Families’, ‘New Homesteaders’, ‘Executive Suites’, ‘Winners Circle’, and ‘Young Digerati’ social groups. These social groups were honed in on because they all like to attend sporting events, especially collegiate sporting events.

Brand advantages:

Caters to consumer

Gives the best deals

Brand attributes:

Color coordinated deals

View of seat

Brand experience:

Founded in 2009

Trusted by hundreds of thousands of users

GOALS

The call to action should be to relate to some aspect of the poster and aspire to experience what the people in the photo are experiencing. They should see the advertisement and want to buy tickets to sporting events.