DESIGNER

Coline Comblin

PROFILE/DESCRIPTION

Instax is a brand, marketed by Fujifilm, specializing in instant cameras, film, and printers. Instax was first introduced in 1998, and has become a leader in the instant photography market, offering a fun and creative way to capture and share memories.

Instax offers a diverse range of instant cameras, compact photo printers, and film options.

For this campaign, I advertise the Instax Mini 11. It is an instant camera with an automatic exposure adjustment, a selfie mirror, and a selfie mode.

 

Brand advantages:

• Affordable
• Easy to use
• Instant photo print

Brand attributes:

• Playful
• Creative 
• Nostalgic 

Brand experience:

• Interactive
• Memory making 
• Social connections

 

This advertisement will be displayed in Clarendon, Arlington County, Virginia (22201), targeting  Gen Z and young Millennials (ages 15-30). Clarendon includes Connected Bohemians, who are tech-savvy, and like to check the latest on Instagram. 

GOALS

The goal of this campaign is to make people want to buy the Instax Mini 11 by showing how it’s the perfect way to capture and keep memorable moments. I want people to see the Instax mini 11 as the ideal product for taking fun, instant photos that they can hold, share, and keep forever. The print offers a nostalgic aspect of the experience, which digital pictures cannot provide.