DESIGNER

Jamie Loizeaux

PROFILE/DESCRIPTION

Hydroflask sells all over the country and in a few places internationally. A large majority of their sales comes from their water bottles, although since blowing up, they have expanded to sell coolers, lunch boxes, and tupperware. Hydroflasks are distinguished by their ability to store things hot and cold for longer periods of time than your average insulated water bottles. Per hydroflask, their water bottles keep drinks cold for 24 hours, and hot for 12. Hydroflask prides itself on donating and working with various environment campaigns, like their Parks for all campaign, to which they’ve donated over 2.5 million dollars. They brand themselves as an outdoorsy company, made for those who like to get outside and enjoy nature. 

My target market is upscale young families who like to get outdoors. This demographic can spend a little more on water bottles to get the higher-end option in hydroflask, and can buy multiple water bottles, so that their kids have them too. I’ve landed on Boulder County, CO (County code 08013) to launch this campaign, as it’s full of young, financially comfortable, outdoor enthusiasts.

Brand advantages: practical, aesthetically pleasing, simple, durable
Brand attributes: reliable, high quality, eco-friendly
Brand experience: welcoming, hydrating

GOALS

The goal of this campaign is to show the various ways in which one can customize/personalize their hydroflask after purchasing. I want these posters to inspire people to customize their hydroflasks in the way that best suits them; whether it be painting or with stickers.