DESIGNER

Altay Hodoglugil

PROFILE/DESCRIPTION

Profile

Part 1

The company I’m making the bus shelter ads for is called SoFi. SoFi is an all-in-one personal finance app. It provides financial products including personal loans, banking, trading stocks and cryptocurrencies, banking, and more, all through a single app. It's based in San Francisco, and popular around the United States. Their company values include putting their members' interest first, running after problems, and embracing diversity. 

Part 2

A good county and city for this ad would be Manassas City County in Virginia. This is because it has a good combination of relatively high household income, but a low level of income producing assets. So there are probably many people who have money saved up that they are able to invest, but aren’t doing so yet, which means there would be a lot of potential new customers for SoFi.

Part 3

Advantages: 

All-in-one 

Ease of use 

Strong reputation

Attributes:

Convenient 

Customer-first

Experience:

Friendly 

Interactive

GOALS

Goals

My goal with this ad campaign is for people to view SoFi as a trustworthy, single finance app that can take care of all of their financial concerns. I want to show off the versatility SoFi provides, and raise more awareness for the brand.