DESIGNER

Talon Gough

PROFILE/DESCRIPTION

Part 1: I am advertising for Snickers, a branch of the Mars Company.  Invented by Frank Mars in 1930, the Snickers bar got its name from Mars' horse, “Snickers”. The Mars Company, a company that runs many of the most popular candy and snack names in the world, and along with M&M's, remain the highest earning for Mars. Snickers bars are made in New Jersey, but the ingredients come from both North and South America. Snickers are sold all around the world. Some interesting places include South Africa, UAE, Turkey, etc. Snickers itself does around 400 million in revenue annually, and is widely regarded as the most popular candy bar in the world. However, in order to retain their popularity, Snickers has been churning out many different flavors and increased advertising. The Snickers bar is a chocolate candy bar a little over fist size in length. Inside the bar lies nougat, peanuts, and caramel. These ingredients combine to create a mouth-watering first bite, that the company prides itself in. Recently, many different variations of the original Snickers bar have been produced, taking on flavors like butterscotch, bars with more peanuts, almonds, etc. The company wants to be known as the go-to snack bar, and continues to stress that in advertising and its slogan. The Mars workplace was and continues to be ahead of its time, introducing new concepts such as open floor plans (meaning no offices) and rewards for being on time for work. On the Mars floor, everybody is treated equally. The Mars Company believes in quality, and being self-independent from other companies. An idea reinforced when they broke away from Hershey's and decided to develop their own chocolate. 

Part 2:

 County/State: Passaic County, New Jersey

Passaic County, a county in New Jersey with a population of over 500,000, has a large “Multi-Culti” family population. I want to advertise there because these “Multi-Culti” families are fairly low-income, increasing interest in Snickers bars since they are cheap, common, and designed as a tasty bite to tide someone over in the meantime. This population are also mostly without College degrees, meaning that they probably aren't as aware about the downsides in health effects of Snickers bars, and are more likely to offer it to their children as well as have one themselves. Having to work constantly, these families will resort to a Snickers bar since they are quick, accessible, and take no effort to make.

Part 3:

Brand advantages: Accessible, affordable, quick, easy, compact, popular/known, original (in that they were the first chocolate candy bar of this popularity, others then gained popularity).
Brand attributes: Organized, popular, innovative, quality, secretive (resistant to releasing inside company information), large-scale.
Brand experience: Efficient, quick, sweet, tasty, salty, worth your dollar. (Hard because produce products, then release to other organizations)

GOALS

With my advertisement, I want to communicate that Snickers should be everyone's go-to sweet snack. I also want to make Snickers bars appear mouth-watering like they claim to be, and indirectly communicate their slogan, “You are not you when you're hungry”. In each of my 3 posters, I intend to showcase a different flavor. I want to reveal that Snickers bars take on many flavors, sizes, etc. Something which I feel is misunderstood by the general population. The main goal of this poster is to reinforce the thought process going on in the onlookers head, that when you want a snack, Snickers is the best option.