DESIGNER

Prakriti Lama

PROFILE/DESCRIPTION

U-haul is an American based moving company that provides services where you can rent trucks, trailers, and self-storage units. The company also provides other useful mechanical accessories and help such as trailer hitches, propane parts, and moving labor. U-haul makes it easier and more accessible for people moving, storing their belongings, and to travel. Its resources allow for individuals to have a smooth transition from home to home and efficient, reliable vehicles for any of the users work. The moving and multi utilizable business can be found across American states and Canadian provinces. The company was established in Phoenix, Arizona in 1945 by Leonard Shoenand Anna Mary Carty. The ads are mainly focused on a target audience of families, college students, or young adults moving from place to place that need assistance with moving and storage. Young adults and college students don't generally stay in one place after school and move when trying to find a place to settle down. These individuals normally have mixed employment rates, rent their houses, and have a below average income rate. Families are also another good target because sometimes they move because of job circumstances or because of preference. These full families with kids usually have a steady income, are homeowners, and have graduated with a college degree and more.

Brand Advantages: 

• Quick 
• Effortless 
• Convenient 

Brand Attributes:

• Serviceable 
• Handy
• User-oriented 

Brand Experience: 

• Easy accessible 
• Public
•  Utilizable

GOALS

When buyers and individuals view U-haul bus shelter ads, I want them to feel and know that they automatically have a reliable company that can assist them with moving, storage, and rental vehicles. I want them to think that next time they decided to move they are going to use U-haul because of all the easy accessible, dependable services and resources it provides.