DESIGNER

Sofia Pruyn

PROFILE/DESCRIPTION

Company profile:

 

Pura vida is a big jewelry company that partners with charities to make bracelets and when you buy said bracelet, Pura vida gives the profits to that charity. The mission of Pura vida is to make eco-friendly, sustainable, jewelry that will give back to local artisans, charities, and to help save the planet. Pura vida has a very good working environment and encourages a “pure life.” The ad campaign will be located in Venice Beach, California. I chose this spot for the ads because there are a lot of younger, environmentalists and people with bohemian style living there who are more enticed to buy a bracelet.

 

GOALS

Brand Objectives:

 

• Good customer service 
• Always giving back
• Great work environment
• Positivity
• Consistent 

 

Brand Attributes:

 

• Sustainable 
• eco -friendly
• Transparent
• Compassionate
• Empathetic 
• Ethical 

 

Brand Experience:

 

• Loyal
• Trustworthy
• Honest
• Self-empowering
• Visionary
   

Goals:

After people see these posters, I want them to buy a bracelet to support the charity that's been advertised. They should look up the brand and at least browse their website, if they're not going to buy anything. They should feel inclined to buy one because it supports a good cause, and not just giving their money to a large corporation.