DESIGNER

Jonah Brochard

PROFILE/DESCRIPTION

Part 1: RXBars is a company that specializes in making protein bars. It is relatively small, with an employee size of 200-500 employees. The company is distinct because of its transparency, and simplicity of ingredients. My goal is to highlight the simplicity of the ingredients, and how healthy it is.

 

Part 2: 

Location:Norfolk, Massachusetts. 

Reasoning: 

I want to target middle aged adults, because young adults aren’t as interested in the ingredients in their foods, and older people wouldn’t be as interested in protein, and building muscle. I also wanted to advertise to wealthy people, as the bars are on the more expensive side. Norfolk County is a perfect country because it has the largest population of “Township Travelers”, which are middle aged, upper income, with a mix of kids and no kids.

 

Part 3:

Brand advantages:

Simple

Transparent

Direct

Natural

 

Brand attributes:

Affordable

High-protein

Direct

Diverse Flavors

 

Brand Experience:

Tasty

Healthy

 

GOALS

After seeing this poster, I want the viewer to think about buying my item because of how transparent and simple the ingredients are.