DESIGNER

Hugo Tsai

PROFILE/DESCRIPTION

 

Snapple is a huge company worth more than a billion.  Its headquarter is in Plano Texas. Snapple is a drink company that produces flavored  tea.  With this ad I'm trying to explain why Snapple switched its glass bottles to plastic bottles and why that was better for the environment. Mission is to provide yummy drinks to lots of people. This ad will be meant for people that care about the environment, and wonder what happened to the iconic glass bottles.

80014 Denver county in Colorado. Care about the climate.

Brand advantages: customer and brand loyalty 
Brand attributes: consistent, credible. 
Brand experience: good, happy.
 

GOALS

The goal of these posters is to get people to buy Snapple because of our 100 percent recycled plastic bottles, or just because the drink looks really good. I want the poster to look nice and clean so people can focus on our main point. I want people to think Snapple is cool, and not terrible for the environment.