DESIGNER

Aden Norten

PROFILE/DESCRIPTION

Victor is a large company dedicated to controlling rodents like mice & rats for over 120 years. Victor offers many different sorts of rodent traps, with both traditional snap traps and modern electric shock traps. The main products I will be advertising is a classic metal pedal mouse trap, an electronic mouse trap and mouse bait/poison. The company also provides scent and ultrasonic repellents along with bait. Victor products can be found in nearby home improvement stores, with the main headquarters located in Lititz, Pennsylvania. The mission of the company is to eliminate rodents efficiently and effectively, with both affordable and expensive options. The company minimizes suffering of the rodent through a quick execution, killing it in a humane way. 

Bronx, New York. Rodents and pests are extremely prevalent in this area. Target market are people of Hispanic, Asian and African American origins, many of whom are first-gen immigrants. Median household income is around 40k, middle-aged (younger than 55) and with a mix of kids. Education level is high school.  

Brand advantages: Reliable, Accessible, Highly acclaimed, Experienced
Brand attributes: Classic, Modern, Versatile
Brand experience: Efficient, Effective, Simple

GOALS

I want people to know that there is an easy solution to potential rodent problems through Victor, as it is both easy to use and affordable. Victor has many different products for different situations which helps it be adaptable to all customers. And after using them customers will be inclined to use Victor products in the future and recommend them to others. After seeing the posters people should have an idea of how timeless Victor is, being established in 1898 and still being so big to this day with the use of classic traps as well as newer, more effective traps.