DESIGNER

Rowland Su

PROFILE/DESCRIPTION

1.The company I'm going to be advertising is “Beats”, and the product IM going to be specifically advertising is headphones. Their headquarters are stationed in Culver City, CA. Beats control some 70% of the headphone market, accumulating to 1 billion dollar+ business. It was founded by famous rapper Dr.Dre and Jimmy Lovine. The goal of the company is to produce an entirely new generation of premium sound entertainment. The goal is to transfer the quality of the music made in the studio directly to the audience's ears. Their motto is “Sound matters”. The company was founded in 2006 and continues to deliver quality sound devices to everyone. 

2. The target place I'm going to be advertising at will be New York City. The point of doing it here specifically is that New York City is known for lots of loud noises, and distractions. However with the new and improved headphones, they cancel all the outside noise, allowing yourself to immerse themselves completely in their world, taking in the music for all that it is. It will be generally for people who have to commute and spend lots of time in public places in NYC. 

3.

Brand advantages: reliable, efficient, top-quality, innovative, next-gen, improved
Brand attributes: creative, hardworking, innovative, flexible, reliable,
Brand experience: trustworthy, reliable, satisfied, immersed

GOALS

My goal for this ad is to make people want to be inspired to both make music and listen to music. I love everything about music, and I believe it deserves to be listened to at its highest quality. I hope viewers can see the headphones, and be inspired to experience music in its full effect. I hope they can see that only with beats headphones, that they can fully immerse themselves whenever, wherever, and however. No distractions, high quality, immersive.