DESIGNER

Liam White

PROFILE/DESCRIPTION

Part 1: Nike is a $183 billion company based in Beaverton Oregon. It is an international athletics company that has locations in 170 countries. Nike’s goal is to, “move the world forward through the power of sport”. The product I am advertising is a line of Soccer cleats called the “Generation Pack”.

 

Part 2: I am targeting Weber County in Utah because there are many younger parents that own homes and go to MLS games living there. Wealthier families with kids are more likely to play soccer and buy pricier cleats.

 

Part 3: 

Brand Advantages: Longer lasting products than competitors, many options, higher quality products.

Brand Attributes: Reliable, customer-first, understanding.

Brand Experience: Friendly, easy, simple, fast.

 

GOALS

Goals: I want people to see these ads and be motivated to buy the Generation Pack cleats from Nike. I want people to feel like these cleats are the best at what each of them aims to do.