DESIGNER

Ashton Assareh

PROFILE/DESCRIPTION

UberEats Ad

The ad I chose is for UberEats which is a large food delivery service which is available in over ​​6,000 cities across 45 countries. UberEats' biggest competitor is DoorDash. UberEats can be used to order groceries, restaurant meals, and even drinks. UberEats values speedy and quick deliveries along with the trust of getting orders right.

The UberEats ad will be placed in SanFrancisco, California. SanFrancisco is one of the highest populated cities in America, and of that population, many are in the class of “Wealthy, younger, mostly with kids.” This population of wealthy young people with kids is UberEats ideal demographic. Living in SanFrancisco there are many restaurants to choose from and young people don't have a lot of free time especially if they have kids which makes ordering online food ideal for them.

Brand advantages

 -Well known

 -reliable

 -Versatile

 

Brand attributes

 -Thorough

 -Efficient

 

Brand experience

 -Trustworthy

 

GOALS

The goal for my Ad is to make people want to order UberEats, by reminding them that they can get it ordered to them wherever they are. To accomplish this I will make a subheading for the Ad with the slogan “Food. Anytime. Anywhere.” I will also be advertising the different reasons one might use UberEats.One of the posters will be two people eating a restaurant meal, what people usually imagine when they think of UberEats. One of the posters will show groceries being delivered to a door, and one of the posters will show an UberEats cupholder with some boba, showing that you can order something as simple as drinks on UberEats.