DESIGNER

Mikhail Rozhin

PROFILE/DESCRIPTION

The company is the Thermos, their headquarters are in Schaumburg, Illinois, its size is all over the US, its mission is to sell thermoses. I think thermoses are probably owned by people out of all economic classes, so I think placing the ads in middle class counties will be the most effective. For this I picked Los Angeles, California.

• Invented the Thermos
• Widespread
• Good reputation

 

Brand Attributes:

• Professional
• Modern
• Sleek

 

Brand Experience:

• High-quality
• Trustworthy
• Affordable

GOALS

I want people to see the ad and think that Thermos is the best at making thermoses that are temperature resistant. I want people to want to buy it.