DESIGNER

Tenzin Dolkar

PROFILE/DESCRIPTION

QuestBridge is a scholarship program mainly to support low-income students of all backgrounds in the United States. It is one of the best need based scholarships for high school students. The mission of the company is to basically help students from families who make less than 65,000 a year and give free scholarships to outstanding students in academics. QuestBridge is a very popular program through the USA. You basically apply for it online and once you get selected after the program they help you find the best match to the top college for you.

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.
California and many areas where there are low income families like around the Richmond side. Where they might have never heard about it.

Brand advantages: You can receive National College Match decisions in early December
Brand attributes: Hep students from low income families to get into the top college with free scholarships. 
Brand experience: I am from a Family of 3 and my mom is the only one supporting the family. I feel like sometimes I don't have enough support but when I heard about QuestBridge it motivated me to work harder and try to get a free scholarship. So, Questbridge overall will encourage students and get them the scholarship they need. Also, the best college match for one.   

GOALS

Questbridge is a program for students from low income families. I want people to know about the QuestBridge program and look into it. The main reasoning for me to choose QuestBridge for my project is for students and families to not feel like they don't have enough support because of their financial status. I want them to feel safe and that they have a path in front of them which will lead them to work harder without worrying about financial status. After seeing this poster what I want the audience to know is that they are not alone in this and that there are many people who struggle with financial needs and QuestBridge is a program which helps solve that and motivates courageous students from low income to not make them feel like they are not supported enough to work harder. My overall goal for this project is to spread the word and make students from Low income families look into this program and apply for it so they can get free scholarships and get a good match to the top school which matches them.  

BRAND CHARACTER

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts>
Brand advantages: You can receive National College Match decisions in early December
Brand attributes: Hep students from low income families to get into the top college with free scholarships. 
Brand experience: I am from a Family of 3 and my mom is the only one supporting the family. I feel like sometimes I don't have enough support but when I heard about QuestBridge it motivated me to work harder and try to get a free scholarship. So, Questbridge overall will encourage students and get them the scholarship they need. ALso, the best college match for one.