DESIGNER

Anoushka Deodhar

PROFILE/DESCRIPTION

Part 1:

Berkeley Animal Care Services located in Berkeley. It is Berkeley City's official animal shelter, and takes all animals from dogs to cats to rabbits and occasionally wildlife. It's goal is to get animals adopted in to caring families. Its intended audience is animal lovers. 

Part 2:

Zip: 94710

Primarily younger people, 2 person households without kids. Some older people as well without kid. (25-65+) Income levels about 50k-100k. 

Part 3:

Brand attributes:  free, consistent,memorable

Brand experience: Loving, kind, laid -back, knowledgeable

GOALS

GOALS section

It is an animal shelter that targets groups that own pets, or are thinking about owning pets. It should make people want to visit the shelter, and be memorable. It needs to bring awareness about the area, and promote general information.  Its attributes are its general kindness, and willingness to get animals adopted; the staff and volunteers are all enthusiastic about animals.