DESIGNER

Jamie Loizeaux

PROFILE/DESCRIPTION

California Comedy Club is a comedy club in Oakland CA. It houses about 250 guests and brings in Comedians from all over. It’s supposed to be low end and accessible. There are tables in the back where you can eat & drink, in addition to couches and padded seats where you can relax and laugh. There are a few booths where you can sit with a larger group and enjoy stand-up comedy together. California Comedy Club is tailored for anyone interested in comedy, and attempts to draw in both younger and older comedy fans. 

GOALS

Brand Advantages:

• Affordable 
• Comfortable 
• Homey 

Brand Attributes: 

• Customer focused
• Familiar
• Welcoming

Brand Experience: 

• Warm
• Smiley
• Social