DESIGNER

Inkar Suragan

PROFILE/DESCRIPTION

HIDEA (HIDEA Co.,Ltd.) is a game developer who started publishing in 2016. Their current portfolio contains two games. The first one was “Man or Vampire” which got around 1 million installs and the second one was “Cats & Soup” which got over 10 million installs. I will be advertising their second game “Cats & Soup”, a mobile game that was released in 2021 and has recently been gaining popularity. The developer's mission with “Cats & Soup” as stated in the description of the game is to create a relaxing, cute, idle game for cat lovers. 

 

         

GOALS

The goal of this bus shelter ad is to advertise the game and attract potential players. With this ad, I want to catch the attention of people and make them curious about the game and want to try it. 

TARGET AUDIENCE

My target market is Arlington County in Virginia.

Statistics show the average age of mobile gamers is 36, however, 62% of in-game purchases were made by people under the age of 13, so my target market is people between the age of 25-44 who have kids, and reside in urban and suburban areas. 50% of the residents in Arlington County, VA fall under these categories. 

BRAND CHARACTER

Brand advantages: unique, eye-catching.
Brand attributes: simple yet pleasing art style, straightforward interface, many customizable options for characters.
Brand experience: relaxing, calming.