DESIGNER

June Ritzman

PROFILE/DESCRIPTION

Catuccino Cafe is a small, local cat cafe in Berkeley. It serves coffee, tea, and pastries so customers can enjoy a meal while playing and cuddling with the cats. Catuccino Cafe is a place where people can work, read, and socialize in a welcoming and cozy environment. Many customers will likely be college students or young people, but it will still have a vintage feel that older customers can enjoy. Catuccino Cafe is a safe space for cat and coffee lovers alike. It's somewhere to sit and enjoy a warm drink in the morning with a cat purring on your lap and soft jazz playing over the speakers, or just a place to stop by and grab a pastry before you start your day. The staff are friendly and strive to make connections with community members by providing high quality service and an enjoyable experience. 

GOALS

Brand Advantages:

• High quality food
• 100% more cats than other cafes
• Safe space
• Local

Brand Attributes:

• Good service
• No judgment
• Vintage but youthful

Brand Experience:

• Cozy
• Friendly
• Welcoming
• Playful
• Fun