DESIGNER

Sara Hughes Cabrerizo

PROFILE/DESCRIPTION

Celsius is an energy drink company founded in 2004, but which has gained popularity over the past 2 years. It first launched in 2009, transforming the Swedish categories of functional and energy drinks. They sell energy drinks in cans, and powder packets to have on the go for a boost of energy. What makes Celsius stand out is from other energy drinks is that it doesn't contain any artificial flavors or preservatives. It has over 18 flavors to choose from, which range from wild berry to dragonfruit-lime. It's the perfect way to energize yourself throughout the rest of you day, whether you need a boost of energy or a refreshing drink!

These ads will be shown around Alameda county, because of the amount of younger midscale people that live there. The group of people that live there make around midscale income, and consist of people that go to work, to the gym, and may want some energy in order to get them through the day. 

Brand advantages: affordable, healthy, clean.

Brand attributes: friendly, reliable, tasty.

Brand experience: energetic, positive, flavorful.

GOALS

The goal of this campaign is to encourage people to try celsius, leading them to try new things that can be healthier and better for them. I want people to see these posters and find them fun and think they look good enough so they remember it or want to go to the store, and actually buy it and try it. This is meant to show celsius as fun and exciting, to make people think “I want to try this!”.