DESIGNER

Evan Weinstein

PROFILE/DESCRIPTION

COMPANY PROFILE:

CeraVe is a skin care company founded in 2005 whose goal is to help everyone get the skin that they want. CeraVe is an American company whose sales are mostly in America. CeraVe sells a range of products including skin cleansers, hydrating moisturizers, and morning moisturizers that will keep your skin from getting sun damage. This quality of skin treatment is achieved through working with dermatologists to find the perfect balance. CeraVe also contains 3 different ceramides for your skin which most people lack. I will be advertising the wonders that different CeraVe products can do to your skin through showing before and after pictures of a close up face but each poster has a different problem with their skin. 

I intend to market towards middle class/upper middle class people who live in America Manassas City Virginia from the ages 16-34 because those are the prime ages for getting acne. These stats are shown more clearly on Similarweb. The middle class and upper middle class people will be more likely to buy CeraVe because it has a very reasonable price and people in the upper middle class have bigger budgets. I would market it towards this area because claritas told me that this was one of the areas that fit my categories.

Brand advantages:

High quality

Affordable price

Made with dermatologists

 

Brand attributes:

Affordable

Effective 

moisturizing

 

Brand experience:

Rewarding

Satisfying

Helpful 

GOALS

GOALS:
With this ad campaign I look to increase brand awareness while informing potential customers on how effective the products are. I want them to think “damn maybe I could treat my skin better” while looking at the ads. And I want them to feel like that level of skin care is within reach.