DESIGNER

Kelly Ying

PROFILE/DESCRIPTION

Chainmark sells custom keychains. Chainmark produces high quality keychains for small companies and personal purposes. Customers can create their own customized keychains and have them made and shipped to them within 3-5 business days. Our mission is to inspire creativity through high quality custom keychains

Chainmark: Bring your creativity with you!

Product: high quality custom keychains

Target audience: small startups, fundraisers, schools, families

Size: Online company, ships internationally

GOALS

Goals: 

Brand Advantages

• Ships internationally
• Fast shipping
• High quality
• Reasonable pricing
• Options and templates
• Easy-to-use self create design application

Brand Attributes

• Trustworthy
• Customer first
• Good service
• Understanding
• Sustainable
• Creative

Brand Experience

• Friendly
• 24 hour customer service
• Active
• Engaging
• Entertaining
• Simple
• Social