DESIGNER

Maxwell Prost

PROFILE/DESCRIPTION

Chainstitch Jeans is a denim apparel brand that caters toward the dedicated commuter cyclist. Chainstitch primarily creates denim clothing optimized for daily commuting, including: stretch and non-stretch pant options in varying weights, clips on chainside pant leg, pocket and strap to hold u-lock lockets, and butt-pad inserts for long commutes. Chainstitch emphasizes making the mechanical movements of cycling natural and comfortable, using quality materials, assembled with care, to ensure a premium ride experience. 

GOALS

Brand Advantages

• unique
• focused 
• narrow audience
• small size ensures quality
• fashionable

 

Brand Attributes

• artisinal
• novel
• quality
• design-oriented
• fits specific niche

 

Brand Experience

• fun
• friendly
• trendy
• catered - emphasizes the individual
• thorough