DESIGNER

Melanie Guan

PROFILE/DESCRIPTION

ChariTEE is a student-led, local, non-profit. We thrift t-shirts and turn them into graphic t-shirts, designed by Bay Area students. All of our profits go to local charities and organizations such as Habitat for Humanity, Berkeley Humane, Save the Bay, etc.. Our products include t-shirts, tote bags, stickers that have designs related to the corresponding charity. ChariTEE products are for everyone who wants to make a difference in our community.

 

GOALS

Brand Advantages

• Community-based
• Non-profit
• Local business
• Eco-friendly

 

Brand Attributes

• Caring
• Energized
• Excited
• Trendy
• Community-focused

 

Brand Experience

• Changing
• Friendly
• Simple
• Supportive