DESIGNER

Ruby Goldstein-Salazar

PROFILE/DESCRIPTION

For this project, we were asked to create a bus shelter ad for the company/organization of our choice. Charity: Water is a nonprofit that works towards achieving safe drinking water for the the entire world population. As a nonprofit, Charity: Water relies sole on donations and I hoped my bus shelter ads would inspire people to donate. I decided to place the ads in Lafayette, California. Lafayette is a notoriously wealthy area that has the resources to make substantial donations. Additionally, almost everyone who lives there has received a high-quality education and is hopefully aware of the necessity of clean water and the issues surrounding it.

GOALS

I want to use a serious of graphics with a statistic about the state of clean water in the world with the caption "You can change this." at the bottom. I hope this will make people feel like they are able to put a stop to the water crisis with their donations. Hopefully, they would know that the charity is committed to helping others.