DESIGNER

Charlie Bliss

PROFILE/DESCRIPTION

Gordo's is a popular local chain of Taquerias that is opening a new location in Contra Costa. Gordo's is known for its delicious burritos and large servings. As it says on the Gordo's website “Gordo’s has been committed to providing the best tacos & burritos in the Bay Area.”

GOALS

The advertising should seem warm and tasty, show off the main menu items, and get locals to consider Gordo's as an option. This could be accomplished using warm colors and showing the fillings of the menu items using a cross section if necessary. The food should also look large and fill up a lot of space in the center of the ad. To get people to think of Gordo's instead of taquerias in general the Gordo's logo is also very prominent in the ad.

TARGET AUDIENCE

The target audience for my advertisement is large because almost anyone can see bus stop adds, but my ad is targeted towards people about 20-50 who are already looking for somewhere to eat or planning to eat somewhere by showing them that Gordo's is an option and enticing them with pictures of the food that look good.