DESIGNER

Charlie Bliss

PROFILE/DESCRIPTION

Sapporo Ichiban ramen is an instant ramen brand. The product is seen as a more a premium product than other instant ramen, while keeping a very reasonable price. It is currently being sold in Target, Walmart, 99 ranch and many other stores in America.

GOALS

My design will be more minimalistic to seem more healthy, modern, and premium. It should also stand out from other ramen packaging, that are typically very busy, by being more organized. It will also include a very prominent picture of the food in the middle of the packaging to entice people and make it look more appetizing.

Another important thing is to maintain key elements like the name, logo, and colors because the product is already quite popular so people who are already buying it should be able to recognize it as the same product.

PRIORITIES

1. The first thing seen should be the picture of ramen
2. Next they should read Miso flavored Ramen
3. Then they should see the logo at the bottom
4. Next they should see Sapporo Ichiban at the top of the package
5. Finally, they should see the little text like “serving suggestion” and 0g transfats

TARGET AUDIENCE

the target audience for my redesign is 14 - 24 year olds. I chose this audience because I believe they already eat the most ramen, but I think that Sapporo Ichiban could take a larger share of this market with a design that stands out from the many other brands.

BRAND CHARACTER

The brand is already popular and seen as a ramen option that is a little bit better for a little bit more money.

COMPETITIVE SITUATION

There are a lot of competitors, but the largest ones are probably top ramen and Cup Noodles. Cup noodles is easier to prepare, but seems less healthy because of the styrofoam cup and brightly colored flavor packet. Top ramen similarly seems less healthy because of bright flavor powder, but top ramen is cheaper, so Sapporo Ichiban ramen will have to seem more premium.