DESIGNER

Margaret Chen

PROFILE/DESCRIPTION

The Expresso is a train company that transports passengers via trains that are like moving cafes. Trains have comfortable and cushioned seating with lots of leg room. The company uses high speed rail trains to ensure efficient travels while maintaining a calm environment inside the train. There are many drink options, so although we specialize in serving passengers high quality coffee, we also sell tea, baked goods, and sandwiches. You are guaranteed great service from our high quality products and friendly workers.  

GOALS

Brand advantages:

• High quality drinks and food
• Comfortable seating
• Fast trains
• Friendly staff

Brand attributes:

• High quality
• Efficient
• Trustworthy
• Welcoming

Brand experience:

• Cozy
• Elegant
• Safe
• Warmth