DESIGNER

Drake Matheney

PROFILE/DESCRIPTION

Chrome hearts-take photos of people wearing it

 

Chrome hearts is a luxurious clothing brand designed originally for bikers then evolved to a high end brand for rappers and wealthy people. They focus on simple colors like and black and white, and are known for their high quality materials. They make metal jewelry that's simple. They make sunglasses and other accessories. Their logo is a detailed cross surrounded by a horse shoe with chrome hearts on it. Their target audience is young rich people and Miami Florida has many people who are willing to spend money on luxury items. Specifically Miami beach with the area code 305 because there’s a wide variety of high end shops like this. 

 

Brand Advantages

• Simple
• black/white
• Modern
• Models
• Similar to a fashion show

GOALS

This poster should be meant to target fans of the NBA to buy chrome hearts if they want to be like these NBA players. I am hoping people will be inspired by the poster and see if you wanna be cool like these people in the poster you can buy some clothing.