DESIGNER

Goldschmidt Pike

PROFILE/DESCRIPTION

Clorox is the world’s leader in cleaning products, ranging from laundry detergents to sanitary wipes, and everywhere in between. Our company was founded in 1913 with the goal of selling innovative products that promote a cleaner world and healthier homes. Though we want to appeal to all ages, our intended customers are middle-aged adults, married or otherwise. Our staple and classic product is bleach, which is not only multi-purpose but is 100 eco-friendly. Our new campaign is designed to give our classic bleach a modern day feel. Whether it be sentimental, or funny, we want to give it an edge that will put us over the top, and reinforce that we make whites whiter, and that even the roughest situations can turn out clean.

GOALS

1. Edgy design scheme to give Clorox bleach a flare 2. Show people the common and not-so-common uses of bleach 3. Build the brand name to a younger generation, as opposed to just old people