DESIGNER

Jill Winnacker

PROFILE/DESCRIPTION

I want to design a logo for my brand Kini Klub. The goal is to promote bikinis and other swimwear for the perfect beach day. The swimwear is durable and made to resist sand. People who wear my swimwear feel confident and trust that their swimsuit isn't going to get lost in the ocean. The products are inexpensive and size inclusive. The company is beach focused and we believe that swimwear is meant to be loved and worn without fear of ruining it. The intended audience is anyone looking for a durable swimsuit for surfing, swimming, or even just tanning on the beach. 

GOALS

Brand details

Inexpensive

Made for the beach/sand resistant

Fast shipping

Unique patterns

 

Brand attributes

Durable

Open

High-quality

Memorable

Beachy

 

Brand Experience

Fun 

Cheery

Long-Lasting

Impactful

Personal