DESIGNER

Gonpo Aranas

PROFILE/DESCRIPTION

Crank is a trustworthy, trendy, top of the line BMX brand that sells all kinds of BMX parts. All products made by Crank are American made, lightweight, strong, and 4130 chromoly or titanium. Even though these parts are top notch and top quality, Crank offers good prices that can compete with other brands. Crank offers a wide variety of options/sizes to make sure that factors like height or age won’t stop somebody from being able to purchase products from Crank. The goal of Crank is to be able to make strong, long lasting products that can take major abuse (won’t break or bend) and that are available to everyone due to good, fair prices. A big competitor might be the brand Sunday, but this brand makes their products in Taiwan, so Crank would be a better looking choice. Crank also makes parts with a better weight to strength ratio, which would also have an edge over other American made brands like S&M Bikes. 

GOALS

Crank (BMX brand)

Brand Advantages

• Top of the line, competitive quality
• Made in the good ol’ US of A
• Competitive pricing for top material
• Stronger parts
• Lightweight parts

Brand Attributes

• Strong, long lasting products
• Reliable 
• Warranty for all products
• Understanding, good customer service
• Build quality
• Options for personal preference

Brand Experience

• Friendly
• Helpful
• Understanding
• Easy