DESIGNER

David Kim

PROFILE/DESCRIPTION

The package that I am going to redesign is a package of a knife and my dad bought it from amazon. It is true that it is not a very expensive knife but the only thing that is on the package is the barcode which is also a sticker. I just think that it seems like a very cheap $15 Daiso knife because there is only a sticker in the box. So I just think that there must be a logo in the front of the box(the sticker side) and a brief product description(the inside of the box).

GOALS

The main goal is to change the package to seem like it is not a cheap knife but more expensive and classy. 

PRIORITIES

The priorities is making the package more “expensive." The main communication that we should make is that this product is a classy and a expensive one. So, we should make the fonts and coloring more “expensive." 

1. Logo of the company
2. Brief product description / benefits (inside)
3. Image of a knife (inside)
4. Expensive ambience

TARGET AUDIENCE

The target audience is everyone that will buy the knife but also, target audience could be the people around the person who bought the knife because they will also look at the knife just like me and could say “few words” about the knife. 

BRAND CHARACTER

There is no specific Brand Character. But there are brief descriptions of the product. 

1. Premium Steel
2. Ergonomic Handle
3. Perfect Design 

COMPETITIVE SITUATION

The competitive situation is all other knives but the knife that I am redesigning is in the middle of cheap and expensive knives and if we make the packaging better than other same-priced products, we can develop product competitiveness compared to others.