DESIGNER

Mateo Thill

PROFILE/DESCRIPTION

Nissin is a food company that manufactures Cup Noodles ramen, the father of instant ramen. They produce many different types, such as chicken, beef, shrimp, and more. Nissin was founded in 1958 in Japan, and invented Cup Noodles in the early 1970s. Cup Noodles are available at almost any supermarket or convenience store, and online from places like Amazon. Our main focus is to provide a convenient, quick, and affordable instant ramen in an easy ready-to-eat cup. At Nissin, we value sustainable growth, while addressing social and environmental issues through innovation and creating new food culture, and our mission is to provide the world with safe to eat, delicious, healthy food. 

The targeted city is Berkeley, California, specifically downtown and the area’s around the University (94720). The target group is college students, as they often need an easy, cheap, and reliable meal; which is exactly what Cup Noodles is.

Advantages:

Affordable, convenient, portable, quick

Attributes:

Reliable, easy to use, delicious, sustainable

Experience:

Kind, valued, loving, supportive

 

GOALS

For the poster, I want to convey a message to people that Cup Noodles are very convenient and you can take them anywhere. I want the audience to feel motivated and encouraged to buy it, and to crave it.