DESIGNER

John Hayden

PROFILE/DESCRIPTION

   Daro Vineyards, a small family owned business started in 2020 by the Daro family producing high quality wines. Their based in the Russian river valley near Laguna Ridge. There wine is made from fresh grapes grown throughout the year.

GOALS

Brand Advantage: Family owned, attracts influencers and elderly, in California

Brand Attributes: trustworthy, wholesome, family owned, reliable, high quality

Brand Experience: simple, engaging, friendly