DESIGNER

David Liu

PROFILE/DESCRIPTION

Reebok is a British-American footwear and clothing company based in Boston, Massachusetts. They have since made a name for themselves in the worlds of sport and fashion, and continue to maintain a strong presence among other clothing giants. Many of their shoes and clothing are made for or inspired by fitness and the idea that an active lifestyle is an ideal one. Although Reebok has its roots in active clothing, they hope to establish themselves as a staple in everyday wear through timeless and versatile silhouettes like the Club-C shoe, which is what I will be promoting in these posters. I want to especially showcase the versatility of the shoe through the three different designs, and have the shoe put into different scenarios/outfits but with the shoe still remaining the focal point.

 

This campaign will be spread around New York City, New York because of the strong sneaker culture present throughout the area. I chose New York City over other cities like Los Angeles because many New Yorkers do not have cars of their own, especially New Yorkers who are teenagers or young professionals. This makes their choice of shoe more important.

 

Brand Advantages: Affordable, Great customer service, Accessible

Brand Attributes: Iconic, High-Quality, Versatile

Brand Experience: Comfortable, Stylish, Confident

GOALS

The call-to-action would be to purchase or want to purchase a pair of Club-C's. I want people who see the campaign to feel like the Club-C is the ideal shoe for any of their activities, whether it's for going out, taking a walk, or running errands. I want the campaign to stress the idea of the timeless look of the shoe as well as the comfort of it.