DESIGNER

Lani Amaro

PROFILE/DESCRIPTION

Delilah is a chain of hair of salons based in San Francisco that is dedicated to giving the same high quality care to all hair types. Each of our stylists is trained to cut and style hair of all textures and lengths, from the very curly to the pin straight. In our salons, we sell our own brand of hair products specifically formulated for the full spectrum of hair types. The Delilah customer is someone who has a unique hair type and has tried other salons only to find that they are relegated to the “problem hair” stylist. She wants to feel sexy and proud of her hair the way it is, but also feel free to change it when the mood strikes her. At Delilah, we think all hair is good hair. Our focus on inclusiveness allows us to serve a broader customer base and create an eclectic culture where every customer can express their creativity through style. Our goal is to have every customer leave our salons feeling sexy and empowered.

GOALS

Goal 1: To convey that Delilah is a hair salon by incorporating a hairlike texture into the design. Goal 2: To show that Delilah customers are diverse by having a hair color gradient present in the design.