DESIGNER

Bunzai Erkhembaatar

PROFILE/DESCRIPTION

The Brand: 

Delta Airlines was founded in Macon Georgia, 1928. Delta consists of 982 mainline aircrafts, making it the largest commercial airline fleet in the world. They are the largest airline by revenue, assets value, fleet size, and market capitalization. They offer scheduled air transportation for passengers and cargo with Boeing and Airbus planes. Delta’s Mission Statement is to “Connect the World” as well as facilitating possibilities for individuals and advancing knowledge of our world and its inhabitants. Their social values are to be lived in the communities where we live, work, and serve; they are to be both airborne and grounded, with an emphasis on reducing their carbon footprint, advancing an equal workplace that values diversity and inclusion, and embodying these principles..

The Location: 

  The advertisements will be located in Walnut Creek, California. This location is ideal for the campaign due to the population consisting of mostly older adults, with/without kids, and that makes enough to travel domestically. This large population of mostly older adults will make it a good location to have my advertisement because this population would feel better connected to Delta, therefore flying with Delta for their next trip. There are individuals/families who travel for work, as well as for entertainment, etc. Also when families see the destination options, their kids would encourage for them to travel to that destination. 

 

Brand Advantages: 

• Wide range of services/options
• Award winning customer service

             Brand attributes:

• Reliable
• Innovative
• Experienced 
• Professional 

             Brand experience:

• Friendly 
• Prioritize safety 
• Great customer experience

            

 

 

GOALS

The goal of this advertisement is to allow people to feel like Delta Airline is a reliable company that is there for you to connect you to the world. Delta Airlines would allow singles/couples/and families to travel feeling prioritized. After seeing these advertisements, we hope customers will fly with Delta, in order to connect with any of the 326 destinations, 6 continents, all by using one airline.