DESIGNER

Desmie Zamudio

PROFILE/DESCRIPTION

Part 1: The company I am promoting is Amazon Fresh, which is a branch under Amazon that allows Prime Members to order their groceries online and receive it at their doorstep in 2 hours. Amazon Fresh is also a physical grocery store but I’ve noticed that ever since COVID-19 happened, people have been more interested in purchasing items online. Additionally, Amazon Fresh products can be ordered online from all around the world. This ad touches on the conveniences that Amazon Fresh provides.

Part 2: My target audience is middle-aged people with families because this group of people more commonly have the responsibility of purchasing groceries for their family, meaning they would be able to relate to these scenarios more. Therefore, I will be using the Zip Code 94107 which is San Francisco County, California where there are people with an age range of 35–54 with kids. These people are tech–savvy and shop at organic restaurants which is a quality of food Amazon Fresh provides.

Part 3: 

Brand advantages:

• Large assortment of products
• Good quality items
• Convenient
• Affordable

Brand attributes:

• Efficient
• Reliable

Brand experience:

• Fast delivery
• Easy to order

GOALS

I want my audience to see these ads and relate to these moments showcased in the posters and realize how convenient using Amazon Fresh can be. I want them to notice that Fresh serves all the needs people wish other online shopping databases had. With this, I want the audience to be convinced to become an Amazon Prime Member so they have access to the perks of Amazon Fresh.