DESIGNER

McKinley Davis

PROFILE/DESCRIPTION

Project Description

Redesigning the packaging for Diamond Toothpicks so that it is more appealing to the buyer by changing the color, and adding see-thru material on part of the cover to display the toothpicks.

GOALS

Design Objective

Make the toothpicks more appealing and approachable to the consumer.

PRIORITIES

 

Communication Priorities

1. Product (Toothpicks)
2. Branding (Diamond Brands)
3. Product Name (Diamond Round Toothpicks)
4. Benefits (High quantity for cheap, overall use)

TARGET AUDIENCE

Target Audience

Adults

Artists

Restaurants 

BRAND CHARACTER

Brand Character

Is it weird to have a “perfect toothpick?” 

Diamond® Round Toothpicks are your everyday toothpick for cooking, arts and crafts, and dental cleaning.

COMPETITIVE SITUATION

Competitive Situation

Montopack- These toothpicks come in easy-to-carry containers and a large quantity, so the average household won’t run out for years. 

Tea Tree Therapy Tea Tree & Menthol Toothpicks- They added menthol and tea tree oil make these toothpicks unique. The flavor might also help people who are trying to quit smoking. The extra price for the flavoring doesn’t make sense if you intend to use toothpicks in DIY projects.