DESIGNER

Tomas Gril

PROFILE/DESCRIPTION

Redesign The dinamitas packaging so that it isn't all over the place and focuses more on the snack. Target it to more adult audiences. Dialing the packaging down a notch.

GOALS

To redesign the the packaging so that way it focuses more on the chip instead of packaging being all over the place.

PRIORITIES

I want it to communicate that it is spicy but not completely in your face

TARGET AUDIENCE

Young adults and adults

BRAND CHARACTER

Dinamitas is chip under the brand doritos. It is a very spicy chip and is very similar to takis. It is a rolled up fried tortilla chip in spicy dust. 

COMPETITIVE SITUATION

Their main competitors are hot cheetos and takis