DESIGNER

Leila McBride

PROFILE/DESCRIPTION

Disney is an American, multibillion dollar company based in Burbank, CA. In 1920 Walt Disney started his career in animation with the Kansas City Film Ad Company in Missouri, and by 1923 he founded The Walt Disney Company. It is a multinational mass media and entertainment company with resorts in California, Florida, Tokyo, Paris, Hong Kong, and China, as well as 12 different theme parks throughout various locations. Disney also has their own cruise line, providing magic and wonder from the sea to your destination. I am advertising for the Disneyland Resort and parks. Disney’s mission is to entertain, inform, and inspire people through their storytelling and innovative technologies. They value the quality of their services as well as the community they build for their customers. They prioritize providing magical and enjoyable experiences for everyone of all ages.

GOALS

Since I will be marketing in an area near the location of Disneyland, I want people to see the campaign for it to make people want to visit the parks. Especially if it can draw the attention of a child, they can possibly persuade their parents to take a trip.

 

Brand advantages: enjoyable, respectful, family-friendly
Brand attributes: dedicated, happy, magical
Brand experience: strategy, loyal customers