DESIGNER

Wajiha Zahid

PROFILE/DESCRIPTION

I am doing my project on a company called Dolby Digital. They basically provide the ultimate viewing experience whether it be through sound, environment, or sight. This is a massive corporation, their nearest headquarters are located in San Francisco. The main products this company has are Dolby Atmos, Dolby Vision, and Dolby Audio. I am going to make my posters each reflect the technology of Dolby Vision. The Dolby Digital workplace is very professional but also has a relaxed vibe. Workers are challenged to come up with new technology but do so in a rewarding environment. The zip code where I will be placing my bus shelter posters in is 94207 which is Atherton, California. The reason I chose this area is because a lot of people with high incomes lives here. Dolby technology is extremely expensive and is a luxury, so it makes sense for me to target the wealthy. Wealthy middle-aged people with kids is one of the top groups that showed up when I did my Claritas research. This group for example, could afford to buy this technology. Brand advantages: luxurious, High-quality product and service, Brand attributes: reliable, Trustworthy, Inventive, Professional, excellent customer service, Brand experience: Engaging, Entertaining, Intense, Evolving,

GOALS

I want people to feel intrigued by my design. Many people don't know all of the various technologies that Dolby has to offer, so one of my main goals is to give their various products appropriate exposure. I want people to feel like Dolby is a professional company. I want them to remember my posters after they leave and I hope that they will (through my usage of high quality pictures).