DESIGNER

Tessa Rose-Scheeres

PROFILE/DESCRIPTION

Du savon is a small artisanal soap shop located in Carcassonne, France. Du savon was created in 1856 for people who needed household goods and now is more of a tourist shop. This soap is not regular soap it is French Milled soap which is known for the finest quality. Tourists love to buy these soaps to bring home to family, because who doesn't love/need soap? French Milled soaps aren't just plant based but also super good for your hands and skin. Its smooth and gets rid of grease. Du savon cares a lot about environment because when you buy a bar form of soap you get rid of you're plastic soap bottle. Not only that but everything is packaged sustainably. Du savon also has other household goods like all natural deodorant, essential oils, lotion bars, candles, and facial care.

GOALS

Brand Advantages

• European brand
• Tourist trap
• Quality
• Small shop reliablity

Brand Attributes

• trustworthy
• customer first
• one on one service
• only instore
• iconic landmark with history

Brand Experience

• social
• friendly
• simple
• culture
• zero waste
• well known niche(French milled soaps)